+2348077823307, +2348077823308 dpi@digitalpeers.org

Digital Marketing

DPI

Course Overview

This digital marketing course gives you an in-depth understanding and advanced knowledge of the most important digital marketing domains. You will be exposed to various digital marketing tools to make you job-ready and also to sell online.

The course is designed for Marketing Assistants, Marketing Officers, Sales Personnel, Marketing Managers, Women in Business interested in learning how to incorporate digital marketing and strategies into their current strategy and businesses

On completion of this course, participants will be able to:

  • Understand the impact of technology on the traditional marketing mix.
  • Understand how they can use digital marketing to increase sales and grow their business
  • Understand the basics of the digital marketing tool kit
  • Become familiar with the elements of the digital marketing plan
  • Understand how to reach your online target market and develop basic digital marketing objective

Course Outline

  1. Principles of Digital Marketing and the Marketing Mix
  • The Marketing Mix
  • Defining Digital Marketing
  • Setting Digital Marketing Objectives
  1. Search Marketing
  • Introduction to Search Marketing
  • Introduction to Search Engine Optimization
  • Key Word Search
  1. Digital Marketing Tools
  • Web Content and Design
  • Email Marketing
  • Social Media
  1. Social Media and Online PR
  • What is Social Media?
  • Social Networking
  • Reputation Management
  • Engaging the Community
  1. Email, Advertising and Viral Marketing
  • Introduction to Email Marketing
  • Understanding your Audience
  • What is Viral Marketing
  1. Reporting and Web Analytics
  • Web analytics
  • Conversion funnels
  1. Digital Marketing Planning
  • SOSTAC (Situation Analysis; Objectives; Strategy; Tactics; Action; Control)
  • Marketing and the Internet
  • Practical Session

 

Training Fee:

N10,000 (Naira) or $25(US Dollar)

 

Pay into this Account:

Guaranty Trust Bank (US Dollar Account)

Digital Peers International

0022506745

 

Zenith Bank (Naira)

Digital Peers International

1010991232

(Payments are non-refundable and non-transferable).