Digital Marketing (Selling Online)

Course Overview

Digital Marketing is a broad concept and includes various channels like Search Engine Optimization, Search Engine Marketing, Email Marketing, Social Media Marketing, Inbound Marketing, Content Marketing, and Web Analytics.

Since you have decided to learn Digital Marketing and start your career as a Digital Marketer, the main thing that you need to know is the digital marketing course content.

Before enrolling in any training program, the course content is given a lot of importance, so is the case with Digital Marketing as well.

So, this makes Digital Marketing the most sought-after career option in the current scenario.

Before we get into the depth of Digital Marketing Course Content, there are certain things that you should know.

Having clarity of the Digital Marketing Course Content will help you to stay focused & on track throughout your journey of learning Digital Marketing.

You will also get a better idea of what you will be taught in each module of Digital Marketing.


Students will form an understanding of the many facets of marketing, some of which are consumer interaction; the pricing and promotion of goods; branding; supply and demand; global marketing; effective communication; and strategy.

Digital marketing course gives benefits such as increased brand loyalty, Cost-effective marketing, High returns on investment, audience targeting option, high conversion rates, coverage to worldwide media, brand awareness through social media, and improved relation between customer and seller.

Marketing studies gives a unique competitive advantage:u00a0You can learn how to promote yourself and your work. After all, marketing studies helps you understand the true meaning of value: The value of the product and the value of the person or brand that delivers said product.

Course Content

  1. – Introduction to Digital Marketing
  2. – Search Engine
  3. – Optimization (SEO)
  4. – Search Engine Marketing
  5. – Social Media Marketing
  6. – Content Marketing & Strategy
  7. – Web Analytics
  8. – Digital Media Planning and Buying
  9. – Web Remarketing
  10. – Email Marketing
  11. – Design Essentials